Privacy Policy

HAILEY'S PETSHOP — PRIVACY POLICY

1. ABOUT US AND HOW WE HANDLE YOUR DATA

1.1 Welcome to Hailey's Petshop. We take your privacy seriously and want to be transparent about how we collect and use your personal data when you visit our website. Personal data refers to any information that can be used to identify you as an individual.

1.2 The party responsible for data processing on this website is Hailey's Petshop. As the data controller, we determine the purposes and means by which your personal data is processed.

1.3 For your security, our website uses SSL/TLS encryption to protect all data transmitted between your browser and our servers. You can verify this by the "https://" prefix and the padlock icon in your browser's address bar. We do not engage in any automated decision-making or profiling that produces legal effects or significantly impacts you, as described in Art. 22 GDPR.

2. DATA COLLECTED WHEN BROWSING OUR WEBSITE

When you visit our website without creating an account or placing an order, we only collect the technical data your browser automatically sends to our server. This includes:

The page you visited
Date and time of your visit
Amount of data transferred
The website that referred you to us
Your browser type and version
Your operating system
Your IP address (anonymized where applicable)

This data is processed under Art. 6(1)(f) GDPR based on our legitimate interest in maintaining the stability and performance of our website. We do not share or sell this data. We reserve the right to review log files if there is specific evidence of unlawful activity.

3. COOKIES

To improve your experience on our website and enable certain features, we use cookies — small text files stored on your device. Some cookies are deleted when you close your browser (session cookies), while others remain on your device for a set period (persistent cookies).

Cookies may collect information such as your browser type, general location, and IP address. Persistent cookies are automatically removed after a defined timeframe.

We use cookies to improve functionality, such as remembering items in your shopping cart. Where cookies involve personal data, processing is based on Art. 6(1)(b) GDPR for contract performance, or Art. 6(1)(f) GDPR to provide the best possible user experience.

We may work with advertising partners who use cookies to show you relevant ads. Details about third-party cookies are described further below.

You can manage your cookie preferences through your browser settings. Here's how to do that in the most common browsers:

Internet Explorer
Firefox
Chrome
Safari
Opera

When you first visit our website, we will ask for your consent to use non-essential cookies via a cookie banner. You can update your preferences at any time. Please note that disabling certain cookies may affect the functionality of our website.

4. CONTACTING US

When you reach out to us — whether through our contact form or by email — we collect the personal data you provide. This data is used solely to respond to your inquiry and handle any related follow-up.

Processing is based on our legitimate interest in responding to your inquiry under Art. 6(1)(f) GDPR. If your inquiry relates to a purchase or contract, processing is additionally based on Art. 6(1)(b) GDPR. Your data will be deleted once your inquiry has been fully resolved, unless legal retention obligations require otherwise.

5. CUSTOMER ACCOUNTS AND ORDER PROCESSING

When you create an account or place an order, we collect and process the personal data you provide, as required to fulfill your order or manage your account, in accordance with Art. 6(1)(b) GDPR. The specific data collected is visible in the relevant input forms.

You may delete your customer account at any time by contacting us. We will retain order-related data for as long as required by applicable tax and commercial law, after which it will be permanently deleted — unless you have given separate consent for extended use.

6. MARKETING COMMUNICATIONS

6.1 Email Newsletter

If you sign up for our newsletter, we will send you updates about new products, promotions, and Hailey's latest picks. The only required field is your email address. Additional information you provide is optional and used only to personalize your experience.

We use a double opt-in process. After signing up, you will receive a confirmation email with a link to activate your subscription. Only after clicking that link will you be added to our mailing list.

By confirming your subscription, you consent to the processing of your data under Art. 6(1)(a) GDPR. We store your IP address and registration timestamp to protect against misuse.

You can unsubscribe at any time via the link in any newsletter or by contacting us directly at info@haileypetshop.com.

6.2 Existing Customers

If you have previously purchased from Hailey's Petshop, we may send you emails about similar products or offers. This is based on our legitimate interest in direct marketing under Art. 6(1)(f) GDPR, and does not require additional consent.

You can opt out of these emails at any time by contacting us at info@haileypetshop.com.

7. ORDER FULFILLMENT AND PAYMENT

7.1 To fulfill your order, we share your delivery details with our shipping partner. Payment data is forwarded to the relevant payment processor as required. This is done under Art. 6(1)(b) GDPR.

7.2 Payment Providers

PayPal If you pay via PayPal, your payment data is transmitted to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. PayPal may conduct a credit check for certain payment methods. For more information, see PayPal's Privacy Policy.

SOFORT If you pay via SOFORT, your data is processed by SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (part of the Klarna Group). For more information, see SOFORT's Privacy Policy.

8. REVIEW REMINDERS

With your explicit consent under Art. 6(1)(a) GDPR, we may send you a one-time email after your order asking you to leave a review. You can withdraw this consent at any time by contacting us at info@haileypetshop.com.

9. SOCIAL MEDIA PLUGINS

9.1 Facebook Our website may include a link to Facebook, operated by Meta Platforms, Inc. We use a privacy-safe implementation that only connects to Facebook's servers when you actively click the button. For more information, see Facebook's Privacy Policy.

9.2 Instagram Similarly, any Instagram links on our site only connect to Instagram's servers upon your interaction. For more information, see Instagram's Privacy Policy.

10. ONLINE ADVERTISING

10.1 Google DoubleClick We may use DoubleClick by Google (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to display relevant ads and measure campaign performance. This is done based on our legitimate interest under Art. 6(1)(f) GDPR. You can opt out via Google's ad settings or the Digital Advertising Alliance at www.aboutads.info.

10.2 Google AdWords Conversion Tracking We use Google AdWords to measure the effectiveness of our ads. A conversion cookie is set when you click one of our ads, and expires after 30 days. No personal information is stored in this cookie. You can disable conversion tracking in your browser settings or via the Google Analytics opt-out plugin.

11. WEB ANALYTICS — GOOGLE ANALYTICS

Our website uses Google Analytics (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to analyze visitor behavior and improve our website. Google Analytics uses cookies to collect anonymized usage data, which is transmitted to Google's servers.

We use IP anonymization, meaning your IP address is shortened before transmission and cannot be used to directly identify you. This processing is based on our legitimate interest under Art. 6(1)(f) GDPR.

You can prevent Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by clicking the opt-out link on our website.

12. REMARKETING

Facebook Pixel With your consent, we use the Facebook Pixel to track the effectiveness of our Facebook ads and to show relevant ads to people who have visited our website. This is processed under Art. 6(1)(a) GDPR. You can manage your preferences via the Digital Advertising Alliance.

Google AdWords Remarketing We also use Google's remarketing feature to show ads to previous visitors on Google and partner websites. This is based on our legitimate interest under Art. 6(1)(f) GDPR. You can opt out via Google's Ads Settings.

13. YOUR RIGHTS

Under GDPR, you have the following rights regarding your personal data:

Right of Access (Art. 15) — You can request a copy of the personal data we hold about you.

Right to Rectification (Art. 16) — You can ask us to correct inaccurate or incomplete data.

Right to Erasure (Art. 17) — You can request deletion of your data, subject to legal retention requirements.

Right to Restriction (Art. 18) — You can ask us to limit how we process your data in certain circumstances.

Right to Notification (Art. 19) — We will inform relevant parties if we correct or delete your data.

Right to Data Portability (Art. 20) — You can request your data in a structured, machine-readable format.

Right to Withdraw Consent (Art. 7(3)) — Where processing is based on consent, you can withdraw it at any time without affecting prior processing.

Right to Lodge a Complaint (Art. 77) — You can file a complaint with your local data protection authority.

13.2 Right to Object

If we process your data based on legitimate interest, you have the right to object at any time. We will stop processing unless we can demonstrate compelling grounds that override your interests, or if the processing is necessary for legal claims.

For objections to direct marketing, we will stop immediately upon receiving your request.

14. DATA RETENTION

We retain personal data only for as long as required by law or necessary for the purposes for which it was collected. Once the retention period expires, data is securely deleted unless it is still needed for an ongoing contractual or legal purpose.

15. CONTACT

For any questions about this Privacy Policy, or to exercise your rights, please contact us at: info@haileypetshop.com